Yar Nee Ayah?

DecgLM6VMAA2V6aWith days to go till the worldwide release of Kaala, SUPERSTAR Rajinikanth gets asked the metaphysical question of his life – While on a visit to the victims of what a UN working group has called a police atrocity in the context of the 100 day environmental protest in Thoothukudi,  a young man among the injured asked him – Yaar Nee Ayah? or Who are you sir?  In my reading, the perfectly pitched question interrogates the capacity in which the Rajinikanth visit was being made – that of the Kollywood hero, the renowned philanthropist or, indeed, the newly minted politician!

This question, which should have come as no surprise as it was foreshadowed in celluloid, as represented in the image above, seems to have sent out Thalaivar into a tailspin. In subsequent interactions with the media Rajinikanth revealed a highly conservative streak … contrary to the image that the meticilous marketing campaign has built-up for the release of Kaala, whose revolutionary protagonist leads a ghetto uprising of the downtrodden, Rajinikanth seems to have a highly reactionary core. He blamed ‘anti-social elements’ amongst the protestors for the state violence – police shootings that left 13 protesters dead. He even seems to have said that continous uprisings will turn Tamil Nadu into a graveyard … Yikes!

In this double whammy of self-infliction, Rajinikanth seems to have squandered his capital in mass perception –  the a unity of person and persona,  that he has painstakingly built up over decades of cinematic imagineering … and as a consequence, film Kaala and his character in it, which have been promising great heft, suddenly seem hollow and feather light … more significantly Rajinikanth has revealed his so-called ‘Spiritual Politics’ to be, on this matter at least, fully aligned with the State AIADMK goverment and the BJP Federal government. Sadly Rajni also lost his temper with reporters breaking yet another invaluable image asset –  that of the unworldly and unperturbed sage. How will the upcoming film, the Kaala character, the aspiring politician and the man recover from this … I for one will be following closely!

Image: https://www.thenewsminute.com/article/who-are-you-rajinikanth-left-embarrassed-thoothukudi-young-mans-question-82185

http://www.thehindu.com/news/national/tamil-nadu/un-working-group-condemns-police-action-at-thoothukudi/article24055695.ece

https://timesofindia.indiatimes.com/city/madurai/death-toll-rises-to-13-in-tuticorin-police-firing/articleshow/64301103.cms