Murugan and Rajinikanth 6

“The borders are blurring through art!” – A. R. Rahman retweeted Will.i.am, who as appears Rajinikanth (Chitti) from Enthiran in a new music video titled ‘Action’ using what he calls ‘deep fake technology.’ Other films reprised in this music video are Singham, Maryada Ramanna, Aambala and Kopps.

I have, in my Koboi Project (2013 -present), been using the image of Rajinikanth as a signifier for just this kind of cross-boundary cultural communion. Please see –

Kedualan Si Koboi (Anamalai)
Cowboys and Indians (Kabali)
Kiasu Cowboys (Anamalai / Kabali)
Anugraham (Kabali)
Momotaro San (Muthu/ Kabali/ Kaala)

https://www.ndtv.com/entertainment/icymi-black-eyed-peas-new-song-action-has-a-rajinikanth-twist-2277247