The Boss is Back 16

After 12 days, Rajinikanth’s Annaatthe has grossed 2,250,000,000 Rupees (30,204,000.00 USD) 5 at the box-office. This despite the film receiving almost universally dreadful reviews. I myself, despite being an eager Superstar fan, found the film dreadfully loud, sentimental, violent and unconvincing. In spite of excellent parts, not least of which is Thalaivar’s reunion with Kushbu and Meena, it just does not pull together as a whole. The Times of India review gives the film 2/5 stars and is titled, “Even Rajinikanth cannot save badly written Annaaatthe.” Well it looks like they were completely wrong. The Superstar, it seems, has saved the film single-handedly!

What is it about Rajinikanth that enables him to draw the faithful even as a 70 year-old playing his signature super cool and superhumanly heroic character? Does the answer lie in his indubitably unique persona and ability to connect with the masses? Or does it lie in the Tamilian culture of adulation, veneration and deification of exemplars, and the ease with which Tamils nominate living culture heroes !

See also

Rajinikanth’s Political Entry
Thani Vazhi (தனி வழி)
Who is Kaala dada?
Who is Rajinikanth Dada?
Abhimanyu Sir
Thalaivaa!!
Yar Nee Ayah?
Kaala Karikaalan
A Post-Traditional Polity?
Rajinikanth Glows Saffron
Gaikwad cries Jai Bhim

Image: https://www.rfi.fr/en/business-and-tech/20211105-covid-hit-india-cinemas-bet-on-delayed-blockbusters-to-revive-crowds

https://www.msn.com/en-in/entertainment/southcinema/annaatthe-box-office-collection-day-12-rajinikanth-starrer-earns-rs-225-crore/ar-AAQKKXo

The Boss is Back 15

While the sound mix overwhelmed the screenplay in Annaatthe, the music was in itself superb. Particularly satisfying was the instrumental version of D. Imman’s Yennuyirey featuring the rising nadaswaram star from my birthplace Jaffna K.P Kumaran. I make a point of identifying Jaffna as my birthplace as one of my strong memories of my late father is of his love for this instrument which he imbibed in his Vaddukoddai youth in the 1930’s.

While my father Arumugam Deva Rajah was born in Seremban, British Malaya, I was born in Jaffna and, while he went back to live in his ancestral village in 1929 when he was seven years old, I moved to Kuala Lumpur, Malaysia when I was two in 1963. I remember blasting the Namagiri Petai Krishnan record he bought along with our very first Hi-fi system. Appa used to be highly stressed from his work and sensitive to noise. I would instinctively turn down any record I was playing when he arrived home from work, but not this one, or any of the other nadaswaram records we acquired later. My affinity with the blaring tone of this ancient Tamil instrument is a mark of my identification with my father and with my culture.

Returning to the impetus for this post, I must say that Jaffna K.P Kumaran is a fabulous instrumentalist. His playing on the film music of Yennuyirey is great and he is absolutely amazing in the traditional temple form as well.

The Boss is Back 14

The screening of a new Rajinikanth film (there have been 168 to date) always brings to mind the Tamilian (Hindu) notion of divinity – that God is everywhere and in everything. This immanent deity has two significant implications. In deep metaphysical terms it means that knowing or experiencing the attendant reality requires a transcendence of the egoistic self and recognizing the unity of all consciousnesses in one consciousness. This unification or oneness of the divinity is, counterintuitive as it might seem, analogous to the Islamic notion of Tawhid. On more mundane egocentric level, however, this immanence means that Tamilians might choose to designate any one of the innumerable parts. of the ubiquitous divinity, as the bearer of the presence of the whole. While some might deem this to be idolatrous or, in Islamic terms, Shirik. for Tamils separate parts of the divinity, ranging from rocks and trees to consecrated icons, can each stand for the whole. It is this synecdochic ontology that allow Tamilians to turn, the adulation of public figures into a form of worship. While this deification of living people, ranging from gurus to politicians, is widespread it is the ritualistic offerings made to movie SUPERSTAR Rajinikanth at the opening of his films that epitomizes of this phenomena in contemporary Tamil culture.

Image: https://www.thehindubusinessline.com/news/variety/superstar-rajinikanth-starrer-annaatthe-releases/article37334723.ece

The Boss is Back 13

It seems that when Madurai Veeran is depicted without his consorts, he is identified as “Veeranar”. He is always depicted with a sword and most often it is an aruval. This is Rajinikanth’s weapon of choice in Annaatthe in which he wields the aruval throughout. According to Karthikeyan Damodaran and Hugo Gorringe, this weapon has been identified as a signifier of caste (Thevar) pride in recent Tamil cinema and there is a genre known as the Madurai Formula film or the 3M film where the Ms are murder, mayhem and madurai. While Annaatthe does not quite fit with this genre, the prominence of the aruval in Annaatthe, and its symbolism, intended or otherwise, can not be ignored.

See also


Rajinikanth’s Political Entry
Thani Vazhi (தனி வழி)
Who is Kaala dada?
Who is Rajinikanth Dada?
Abhimanyu Sir
Thalaivaa!!
Yar Nee Ayah?
Kaala Karikaalan
A Post-Traditional Polity?
Rajinikanth Glows Saffron
Gaikwad cries Jai Bhim

Image: https://muniveeran.blogspot.com/2010/07/madurai-veeran-tamil-maturai-viran-lit.html
https://journals.openedition.org/samaj/4359

The Boss is Back 12

In a Rajinikanth movie the star always plays two roles simultaneously, that of the particular character of the present movie and that of the transcendent Superstar. There is a layered semiotics in which, while the character is signified within the narrative realm, the Superstar is always indexed at a higher order signification. In the recently released film, Annaatthe this layering of the lead character Kaliyan and the Superstar, brought into high relief by the co-presence two of his former leading ladies, Meena (Muthu, 1995) and Khushboo (Mannan 1992), is complicated by the iconography of theGrama Deivam (village guardian) Madurai Veeran. If Kaliyan’s love interest is Pattu, played by Nayanthara, the Superstar’s true consorts in Annaatthe are Meena and Kushbu, both! This polygamous imagery derives, no doubt from deep Tamil tradition -Madurai Veeran is always depicted with his two consorts Vellaiammal and Bommi.

Image: https://www.indiaglitz.com/superstar-rajinikanth-annaatthe-theatrical-rights-annaatthe-diwali-release-red-giant-movies-udhayanidhi-stalin-sun-pictures-nayanthara-keerthy-suresh-news-299287

See also


Rajinikanth’s Political Entry
Thani Vazhi (தனி வழி)
Who is Kaala dada?
Who is Rajinikanth Dada?
Abhimanyu Sir
Thalaivaa!!
Yar Nee Ayah?
Kaala Karikaalan
A Post-Traditional Polity?
Rajinikanth Glows Saffron
Gaikwad cries Jai Bhim

https://www.tamilnadutourism.com/madurai/temples/madurai-veeran.php
IMAGE: https://mobile.twitter.com/veerarvamsam/with_replies