The Boss is Back 16

After 12 days, Rajinikanth’s Annaatthe has grossed 2,250,000,000 Rupees (30,204,000.00 USD) 5 at the box-office. This despite the film receiving almost universally dreadful reviews. I myself, despite being an eager Superstar fan, found the film dreadfully loud, sentimental, violent and unconvincing. In spite of excellent parts, not least of which is Thalaivar’s reunion with Kushbu and Meena, it just does not pull together as a whole. The Times of India review gives the film 2/5 stars and is titled, “Even Rajinikanth cannot save badly written Annaaatthe.” Well it looks like they were completely wrong. The Superstar, it seems, has saved the film single-handedly!

What is it about Rajinikanth that enables him to draw the faithful even as a 70 year-old playing his signature super cool and superhumanly heroic character? Does the answer lie in his indubitably unique persona and ability to connect with the masses? Or does it lie in the Tamilian culture of adulation, veneration and deification of exemplars, and the ease with which Tamils nominate living culture heroes !

See also

Rajinikanth’s Political Entry
Thani Vazhi (தனி வழி)
Who is Kaala dada?
Who is Rajinikanth Dada?
Abhimanyu Sir
Thalaivaa!!
Yar Nee Ayah?
Kaala Karikaalan
A Post-Traditional Polity?
Rajinikanth Glows Saffron
Gaikwad cries Jai Bhim

Image: https://www.rfi.fr/en/business-and-tech/20211105-covid-hit-india-cinemas-bet-on-delayed-blockbusters-to-revive-crowds

https://www.msn.com/en-in/entertainment/southcinema/annaatthe-box-office-collection-day-12-rajinikanth-starrer-earns-rs-225-crore/ar-AAQKKXo

The Boss is Back 2

The teaser is out … more righteous vengeance in the Superstar’s idiom … but how does it play to the masses (Mass-u) now that he has opted out of Tamil Nadu politics? Is he now just an empty signifier … drifting aimlessly without the gravitas of the promise of a political entry? Has the wind been taken out of his sail (sales)?. the financials suggest that this may be so … but only the box-office will tell for certain. I for will buy a ticket!

Related Posts –

Makkal Sevai Katchi!
Rajinikanth’s Political Entry
Thani Vazhi (தனி வழி)
Who is Kaala dada?
Who is Rajinikanth Dada?
Abhimanyu Sir
Thalaivaa!!
Yar Nee Ayah?
Kaala Karikaalan
A Post-Traditional Polity?
Rajinikanth Glows Saffron
Gaikwad cries Jai Bhim

https://www.thehindu.com/entertainment/movies/annaatthe-teaser-rajinikanth-is-angry-out-to-avenge-his-village/article36999389.ece

https://english.newstracklive.com/news/superstar-rajinikanth-is-facing-a-tough-time-sc68-nu303-ta303-1187222-1.html